Partner Relationship Management (PRM): Best Practices

How PRM Systems Optimize Channel Performance and Increase Channel Sales


Most of today’s vendors rely on outside sales channels and external distribution networks. The success of their business is often dependent upon these channel partner relationships. Without proper care and consistent high-quality support, these partnerships can turn sour, adversely impacting the sales, profits and the reputation of a vendor in the end-users’ eyes.

PRM systems are web-based software solutions that unify the essential areas of channel management into a single partner portal.

This comprehensive eBook contains extensive information to support channel managers, including topics such as:

  • What is PRM?
  • Common symptoms of sub-optimized sales channels
  • Understanding your starting point and where you are heading
  • Laying the groundwork for a scalable sales channel
  • Putting it into practice - A four-stage framework for implementing PRM

In this eBook, learn the best practices and suggestions that will make it easier for sales channel partners to do business with you.

Fill out the form to the right to download your copy!

Learn all about PRM and how it may help your organization!