Whitepaper Summary:
The accelerating transition from traditional outbound marketing techniques to inbound marketing strategies is driving the need for manufacturers to reconsider their roles in the lead development and lead management processes.   In addition, the systems that support dealers must be reexamined to support modern marketing strategies for manufacturers who sell predominately through indirect sales channel partners.


This comprehensive whitepaper contains extensive information on how a Partner Relationship Management (PRM) system can support channel managers, including topics such as:

  • Changes in Buyer Behavior
  • Evolving Roles and Responsibilities of Manufacturers and Dealers
  • Lead Generation and Management Practices
  • Aligning Systems to the New Process

Fill out the form to the right if you would like to receive more information about how a PRM system can help your company improve the relationships with your channel partners.


Ready to improve your deal registration and lead management processes?